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We can't stop the clock. However, sensible skin and shave care throughout
one's adult life can mean looking one's best for as long as possible.
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Cleanse the skin twice daily to rid it of impurities and excess sebum. A clean skin is
an effective defense against the oxidizing effects of the environment, i.e. ultra-violet
light and air pollution.
View cleansing products » |
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Exfoliate using Invigorating Face Scrub to scrub away dead skin cells, imbedded
impurities and trapped oils that make the skin appear dull and tired. For men, this
helps counteract the roughness they experience with age. Remember: a man's skin
is thicker and coarser than a woman's. |
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Moisturize to replenish moisture loss on a regular basis as the skin's own natural
ability to replenish moisture diminishes with age. Imagine a water balloon submerged
in water. What happens when it is pulled out of the water? It bursts. This is the same
thing that happens when skin is deprived of water, skin cells lose their ability to
function properly, leading to the visible signs of aging.
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As the skin grows thinner due to sluggish cell renewal, shaving becomes more
traumatic. A younger, stronger skin is more resilient. An older skin is more susceptible.
A product is needed to help stimulate the natural rate of cell renewal, to improve skin thickness for a healthier, firmer appearance, and more importantly, to build resistance against the visible aging effects of shaving.
View specialized treatments » |
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Shaving is always a priority for men.
In later years, proper shave care becomes
more important as skin is more vulnerable. Attention needs to be
paid to pre-shaving preparation, the ease of the shave itself and
soothing post-shave skin. Learn more in The Perfect Shave or view our shaving products.
View shaving products » |
